Effective Date: 1st October 2025

Last Updated: 22nd October 2025

About This Privacy Policy

(1) This Privacy Policy explains how DoviLearn Global Education Ltd, a company incorporated in England and Wales with company number 15697688 ("we", "us", "our", or "CVSense"), collects, uses, and protects your personal information when you use our website at cvsense.co.uk and related services.

(2) This policy applies to all users ("you" or "your") of the CVSense platform, browser extension, SmartMatch, and Apply Assist services.

Our Services

(A) CVSense is an online platform that enables users to create personalised CVs using intelligent technology.

(B) CVSense provides multiple services including a browser extension for creating personalised job applications, SmartMatch for tailoring CVs to specific jobs with instant feedback, and Apply Assist for job application support.

(C) The provision of these services requires the Data Controller to collect, process, and store personal data of users.

(D) The Data Controller may transfer or have personal data handled by partners located in high-risk countries, with appropriate data processing agreements in place.

(E) This privacy policy governs the collection, processing, storage, and transfer of personal data in accordance with the UK General Data Protection Regulation and Data Protection Act 2018.

(F) We are committed to protecting your privacy rights and ensuring transparent data processing practices.

1. Types of Personal Data Collected

1.1. Apply Assist means the CVSense service that assists users in applying for jobs or provides tools for job applications.

1.2. Browser Extension means the CVSense browser extension software that helps users create personalised job applications online.

1.3. Data Controller means DoviLearn Global Education Ltd in its capacity as the entity determining the purposes and means of processing Personal Data.

1.4. Data Processing Agreement means any agreement entered into between the Data Controller and third parties governing the processing of Personal Data.

1.5. Data Subject means any identified or identifiable natural person whose Personal Data is processed under this agreement.

1.6. High-Risk Countries means countries that do not provide an adequate level of data protection as determined by UK data protection law.

1.7. Personal Data means any information relating to an identified or identifiable natural person as defined under UK GDPR.

1.8. Platform means the CVSense online platform and all associated websites, applications, and services.

1.9. Services means collectively the Platform, Browser Extension, SmartMatch, and Apply Assist services provided by the Data Controller.

1.10. SmartMatch means the CVSense service that tailors user CVs to specific job opportunities and provides instant feedback.

1.11. CVSense means the suite of CV creation and job application services operated by the Data Controller.

1.12. UK GDPR means the UK General Data Protection Regulation and the Data Protection Act 2018.

2. Legal Basis for Processing

2.1. The Data Controller processes Personal Data on the basis of one or more of the following lawful grounds under Article 6 of the UK GDPR:

(a) Contract: Processing is necessary for the performance of a contract to which the Data Subject is party, or to take steps at the request of the Data Subject prior to entering into a contract.

(b) Consent: The Data Subject has given consent to the processing of their Personal Data for one or more specific purposes.

(c) Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by the Data Controller, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject.

2.2. For the provision of core Services including CV creation, SmartMatch, and Apply Assist, the Data Controller relies on contract as the legal basis for processing Personal Data necessary to deliver these services.

2.3. For the Browser Extension functionality, website analytics, service improvement, and security measures, the Data Controller relies on legitimate interests as the legal basis, having conducted balancing tests to ensure Data Subject rights are not overridden.

2.4. For marketing communications, non-essential cookies, and optional features, the Data Controller obtains explicit consent from Data Subjects, which may be withdrawn at any time.

2.5. Where Personal Data reveals special categories of information as defined in Article 9 of the UK GDPR, the Data Controller will obtain explicit consent or rely on other lawful grounds specified in Article 9.

2.6. The Data Controller will clearly inform Data Subjects of the specific legal basis being relied upon for each processing activity at the point of data collection.

3. How We Collect Your Data

3.1. Direct Collection from Data Subjects

(a) We collect Personal Data directly from you when you register for an account on the Platform.

(b) We collect Personal Data when you create, upload, or input information into your CV using our Services.

(c) We collect Personal Data when you contact us for customer support, feedback, or enquiries.

3.2. Automated Collection Through the Platform

(a) We automatically collect Personal Data when you use CVSense, including usage patterns, feature interactions, and system performance data.

(b) Our intelligent technology processes and analyses the Personal Data you provide to generate personalised CV recommendations and improvements.

(c) We collect Personal Data through log files, including IP addresses, browser types, access times, and pages viewed.

3.3. Browser Extension Data Collection

(a) The Browser Extension collects Personal Data from job posting websites and application forms to assist with personalised applications.

(b) We collect data about your browsing behaviour on job-related websites when the Browser Extension is active.

(c) The Browser Extension may collect form data and website interactions to provide tailored application assistance.

3.4. SmartMatch and Apply Assist Services

(a) SmartMatch collects job descriptions and requirements that you input or upload for CV tailoring purposes.

(b) Apply Assist collects Personal Data related to job applications, including application preferences and submission history.

(c) We may collect feedback and performance data from your interactions with SmartMatch recommendations.

3.5. Third-Party Sources

(a) We may collect Personal Data from publicly available sources, including professional networking sites and job boards, where permitted by law.

(b) We collect Personal Data from our business partners and service providers who assist in delivering the Services.

3.6. Cookies and Tracking Technologies

(a) We use cookies, web beacons, and similar tracking technologies to collect Personal Data about your use of the Platform.

(b) These technologies help us understand user preferences, improve Services, and provide personalised experiences.

3.7. Career and Professional Data Collection

(a) During the use of Apply Assist services or other Platform features, we collect comprehensive career-related information including full career details, job preferences, professional references, complete work history, education history, and other information about your career and personal background.

(b) This career data is essential for providing personalised job matching, CV optimisation, and application assistance through our Services.

4. How We Use Your Data

4.1. We process your Personal Data to provide the Services, including creating and maintaining your personalised CV through our Platform's intelligent technology.

4.2. We use your Personal Data to operate the Browser Extension, enabling you to create personalised job applications across various online platforms and career websites.

4.3. We process your Personal Data through SmartMatch to analyse and tailor your CV content to specific job opportunities and provide instant feedback on compatibility and improvements.

4.4. We use your Personal Data for Apply Assist services to support your job applications, including automated application submissions and application tracking on your behalf.

4.5. We process your Personal Data to train, improve, and enhance our intelligent technology algorithms and machine learning models used across all Services.

4.6. We use your Personal Data to communicate with you regarding:

(a) Service updates and new features;

(b) Technical support and customer service inquiries;

(c) Account security and verification matters;

(d) Legal notices and policy changes.

4.7. We process your Personal Data to comply with legal obligations, including data protection laws, employment regulations, and anti-money laundering requirements.

4.8. We use your Personal Data for security purposes, including detecting and preventing fraud, unauthorised access, and other harmful activities.

4.9. We process your Personal Data to analyse usage patterns and improve the functionality, performance, and user experience of our Services.

4.10. Where you have provided consent, we may use your Personal Data for marketing communications about our Services and related offerings.

4.11. We may process your Personal Data through our partners in High-Risk Countries in accordance with appropriate Data Processing Agreements to deliver certain aspects of the Services.

5. Data Sharing and Third Parties

5.1. The Data Controller may share Personal Data with third parties in the following circumstances and for the purposes set out in this section.

5.2. Service Providers and Processors

(a) Personal Data may be shared with third-party service providers who assist in delivering the Services, including cloud hosting providers, payment processors, analytics providers, and technical support services.

(b) All service providers are bound by Data Processing Agreements that ensure appropriate technical and organisational measures for data protection.

5.3. Business Partners

(a) Personal Data may be shared with business partners to facilitate job matching services, enhance SmartMatch functionality, and improve Apply Assist capabilities.

(b) Such sharing is limited to data necessary for the specific service being provided and is governed by appropriate contractual safeguards.

5.4. Google API Services and Data Access

(a) CVSense uses Google API Services to enhance functionality and provide a seamless user experience. When you use Google authentication or grant permissions to access your Google account, we may access certain Google user data as described below.

(b) Data Accessed: We may access the following types of Google user data when you grant permission:

• Basic profile information (name, email address, profile picture)

• Google account authentication credentials for secure login

• Email address for account identification and communication

(c) Data Usage: We use Google user data for the following purposes:

• To authenticate your identity and provide secure access to your CVSense account

• To create and maintain your user profile on our Platform

• To communicate with you about your account and our Services

• To personalize your experience on the Platform

• To comply with Google API Services User Data Policy requirements

(d) Data Handling: All Google user data is handled in accordance with Google's API Services User Data Policy, including the Limited Use requirements. We do not sell, share with third parties for marketing purposes, or use Google user data for purposes unrelated to providing and improving CVSense's services.

(e) Data Retention: Google user data is retained only for as long as necessary to provide our Services or as required by law. You may revoke our access to your Google data at any time through your Google Account settings or by contacting us.

(f) Security: We implement appropriate security measures to protect Google user data from unauthorized access, alteration, disclosure, or destruction, in compliance with Google's security requirements.

5.5. International Transfers

(a) Personal Data may be transferred to or processed by partners and service providers located in High-Risk Countries.

(b) All such transfers are protected by Data Processing Agreements that include appropriate safeguards equivalent to those required under UK GDPR.

(c) The Data Controller maintains a record of all international transfers and the safeguards applied.

5.6. Legal Obligations

(a) Personal Data may be disclosed where required by law, court order, or regulatory authority.

(b) The Data Controller will, where legally permissible, notify Data Subjects of such disclosures unless prohibited by law.

5.7. Business Transactions

(a) In the event of a merger, acquisition, or sale of assets, Personal Data may be transferred to the acquiring entity subject to the same privacy protections.

5.8. The Data Controller does not sell Personal Data to third parties for marketing purposes without explicit consent from the Data Subject.

5.9. Optional Public Visibility to Employers

(a) You may choose to make your career profile and related Personal Data publicly visible to employers through the Platform.

(b) When enabled, your data will be visible to vetted employers who have registered accounts on our Platform or who connect via our application programming interface (API).

(c) This public visibility feature is disabled by default and requires your explicit consent to activate.

(d) All employers with access to public profiles are subject to vetting procedures to ensure they are legitimate hiring entities.

(e) You may disable public visibility at any time through your account settings, though this will not affect data already accessed by employers prior to disabling the feature.

6. International Data Transfers

6.1. The Data Controller may transfer your Personal Data to countries outside the United Kingdom, including to High-Risk Countries, where such transfers are necessary for the provision of the Services.

6.2. International transfers of Personal Data occur in the following circumstances:

(a) when utilising third-party service providers and partners who assist in delivering the Platform and Services;

(b) when processing data through cloud-based infrastructure located outside the United Kingdom;

(c) when providing SmartMatch, Apply Assist, or Browser Extension services that require integration with international job platforms or databases.

6.3. Where Personal Data is transferred to High-Risk Countries, the Data Controller ensures appropriate safeguards are in place, including:

(a) Data Processing Agreements with all recipients that include adequate data protection provisions;

(b) contractual clauses that require recipients to implement appropriate technical and organisational measures;

(c) regular monitoring and audit procedures to ensure compliance with data protection standards.

6.4. The Data Controller relies on the following legal bases for international transfers:

(a) your explicit consent where required by applicable law;

(b) necessity for the performance of the contract between you and the Data Controller;

(c) legitimate interests where appropriate safeguards are implemented.

6.5. You have the right to obtain information about the specific safeguards applied to international transfers of your Personal Data by contacting the Data Controller using the details provided in this privacy policy.

6.6. You may object to the transfer of your Personal Data to High-Risk Countries, though this may limit the Data Controller's ability to provide certain Services.

7. Data Retention

7.1. The Data Controller shall retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected or as required by applicable law.

7.2. Account Data: Personal Data associated with user accounts shall be retained for the duration of the account's active status and for a period of three (3) years following account closure or deletion.

7.3. CV and Application Data: CV content, job preferences, and application materials created through the Platform shall be retained for five (5) years from the date of last user activity on the relevant data.

7.4. Usage and Analytics Data: Technical data, including usage patterns, SmartMatch results, and Browser Extension activity logs, shall be retained for two (2) years from the date of collection.

7.5. Communication Records: Customer support communications and correspondence shall be retained for three (3) years from the date of the last communication.

7.6. The Data Controller may retain Personal Data for longer periods where:

(a) required by applicable law or regulation;

(b) necessary for the establishment, exercise, or defence of legal claims;

(c) required for compliance with accounting, tax, or audit obligations.

7.7. Upon expiry of the applicable retention period, Personal Data shall be securely deleted or anonymised unless retention is required under clause 7.6.

7.8. Data Subjects may request early deletion of their Personal Data in accordance with their rights under the UK GDPR, subject to the Data Controller's legal obligations and legitimate interests.

8. Data Deletion Procedures

8.1. You may request deletion of your personal data at any time by contacting us using the details provided in this privacy policy.

8.2. To request data deletion, please provide:

(a) your full name and email address associated with your account;

(b) specific details of the data you wish to have deleted;

(c) verification of your identity as required by our security procedures.

8.3. We will process deletion requests within 30 days of receipt, subject to our legal obligations and legitimate interests.

8.4. Some data may be retained where required by law, for the establishment of legal claims, or for legitimate business purposes as outlined in our retention policy.

8.5. Upon successful deletion, we will confirm the action via email, though some data may remain in backup systems for up to 90 days before permanent removal.

8.6. Personal Data processed by partners in High-Risk Countries shall be subject to equivalent retention periods as specified in relevant Data Processing Agreements.

9. Your Rights

9.1. You have the right to request access to your Personal Data and receive information about how the Data Controller processes it, including the purposes, categories of data, recipients, and retention periods.

9.2. You have the right to request rectification of inaccurate Personal Data and completion of incomplete Personal Data without undue delay.

9.3. You have the right to request erasure of your Personal Data where one of the following grounds applies:

(a) the Personal Data is no longer necessary for the original purposes;

(b) you withdraw consent and there is no other legal ground for processing;

(c) you object to processing and there are no overriding legitimate grounds;

(d) the Personal Data has been unlawfully processed;

(e) erasure is required for compliance with legal obligations.

9.4. You have the right to request restriction of processing where you contest the accuracy of Personal Data, processing is unlawful but you oppose erasure, the Data Controller no longer needs the data but you require it for legal claims, or you have objected to processing pending verification of overriding legitimate grounds.

9.5. You have the right to receive your Personal Data in a structured, commonly used, and machine-readable format and to transmit such data to another controller where processing is based on consent or contract and carried out by automated means.

9.6. You have the right to object to processing of Personal Data based on legitimate interests, including profiling, unless the Data Controller demonstrates compelling legitimate grounds that override your interests, rights, and freedoms.

9.7. You have the right not to be subject to decisions based solely on automated processing, including profiling, which produce legal effects or similarly significantly affect you, except where such processing is necessary for contract performance, authorised by law, or based on explicit consent.

9.8. Where processing is based on consent, you have the right to withdraw such consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

9.9. To exercise any of these rights, you may contact the Data Controller using the details provided in this agreement.

9.10. You have the right to lodge a complaint with the Information Commissioner's Office if you believe your Personal Data has been processed unlawfully.

10. Cookies and Tracking Technologies

10.1. The Data Controller uses cookies and similar tracking technologies on the Platform and through the Browser Extension to enhance user experience and provide the Services effectively.

10.2. Cookies are small text files stored on your device that help the Platform remember information about your visit and preferences.

10.3. The Data Controller uses the following types of cookies:

(a) Essential cookies that are necessary for the Platform to function properly and enable basic features such as user authentication and CV creation.

(b) Functional cookies that remember your preferences and settings to personalise your experience with CVSense and SmartMatch.

(c) Analytics cookies that collect information about how you use the Platform to help improve the Services and user experience.

(d) Performance cookies that monitor the effectiveness of AI-powered features and Apply Assist functionality.

10.4. The Browser Extension may collect additional tracking data including:

(a) Information about websites visited for job application purposes.

(b) Form completion data to assist with personalised application creation.

(c) User interaction patterns to improve SmartMatch recommendations.

10.5. Third-party cookies may be placed by service providers and partners who assist in delivering the Services, including those located in High-Risk Countries.

10.6. You can manage cookie preferences through your browser settings, though disabling certain cookies may limit Platform functionality.

10.7. Disabling essential cookies will prevent access to core features of CVSense including CV creation and SmartMatch services.

10.8. The Data Controller will obtain your consent for non-essential cookies in accordance with UK GDPR requirements.

11. Data Security

11.1. The Data Controller implements appropriate technical and organisational measures to ensure a level of security appropriate to the risk of processing Personal Data.

11.2. Technical security measures include:

(a) encryption of Personal Data in transit and at rest;

(b) regular security testing and vulnerability assessments;

(c) secure access controls and authentication systems;

(d) regular software updates and security patches;

(e) network security measures including firewalls and intrusion detection systems.

11.3. Organisational security measures include:

(a) staff training on data protection and security procedures;

(b) access controls limiting staff access to Personal Data on a need-to-know basis;

(c) confidentiality agreements with all personnel handling Personal Data;

(d) regular review and audit of security procedures.

11.4. All third-party service providers and partners are required to implement equivalent security measures through contractual obligations, including those in High-Risk Countries covered by Data Processing Agreements.

11.5. The Data Controller maintains incident response procedures to detect, investigate, and respond to potential data breaches in accordance with UK GDPR requirements.

11.6. Data Subjects will be notified of any data breach that is likely to result in a high risk to their rights and freedoms within 72 hours of the Data Controller becoming aware of the breach.

11.7. While the Data Controller implements robust security measures, no system can guarantee absolute security, and Data Subjects acknowledge that internet transmission of data carries inherent risks.

12. Contact Information and Data Protection Officer

12.1. For all privacy-related inquiries, data protection concerns, or to exercise your rights under this privacy policy, you may contact us through the following channels:

12.2. General Contact:

(a) Email: privacy@cvsense.co.uk

(b) Website: https://cvsense.co.uk/contact

(c) Post: Data Protection Team, DoviLearn Global Education Ltd, 124 City Road, London, United Kingdom, EC1V 2NX

12.3. Data Protection Officer:

12.4. Our Data Protection Officer can be contacted directly at:

(a) Email: dpo@cvsense.co.uk

(b) Post: Data Protection Officer, DoviLearn Global Education Ltd, 124 City Road, London, United Kingdom, EC1V 2NX

12.5. We aim to respond to all privacy inquiries within 5 business days and will provide updates on complex matters within 30 days.

12.6. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk or by calling 0303 123 1113.

12.7. Data Subjects are responsible for maintaining the confidentiality of their account credentials and must notify the Data Controller immediately of any suspected unauthorised access to their account.

13. Changes to This Privacy Policy

13.1. We reserve the right to modify, amend, or update this privacy policy at any time to reflect changes in our services, legal requirements, or data processing practices.

13.2. Material changes to this privacy policy will be communicated to users through one or more of the following methods:

(a) Email notification to the registered email address associated with your account;

(b) Prominent notice displayed on our website upon login;

(c) Push notification through the Browser Extension where technically feasible.

13.3. For the purposes of this clause, material changes include but are not limited to:

(a) Changes to the types of Personal Data collected or processed;

(b) Introduction of new purposes for data processing;

(c) Changes to data retention periods;

(d) New categories of third-party recipients of Personal Data;

(e) Changes to international data transfer arrangements or High-Risk Countries.

13.4. Non-material changes, including administrative updates and clarifications, may be implemented without prior notice to Data Subjects.

13.5. Updated versions of this privacy policy will take effect thirty (30) days after notification to users, unless a longer period is required by applicable law.

13.6. Users who do not agree to material changes may terminate their use of our services and request deletion of their personal data in accordance with their rights under UK GDPR.

13.7. Continued use of our services after the effective date of changes constitutes acceptance of the updated privacy policy.

13.8. Previous versions of this privacy policy will be archived and made available upon reasonable request for a period of three (3) years.

This Privacy Policy was last updated on 1st October 2025

© 2025 DoviLearn Global Education Ltd. Company Number: 15697688